It is because this animal or plant has given its name to the clan and serves it as emblem. In fact, it is a well-known law that the sentiments aroused in us by something spontaneously attach themselves to the symbol which represents them. For us, black is a sign of mourning; it also suggests sad impressions and ideas. This transference of sentiments comes simply from the fact that the idea of a thing and the idea of its symbol are closely united in our minds; the result is that the emotions provoked by the one extend contagiously to the other. But this contagion, which takes place in every case to a certain degree, is much more complete and more marked when the symbol is something simple, definite and easily representable, while the thing itself, owing to its dimensions, the number of its parts and the complexity of their arrangement, is difficult to hold in the mind. For we are unable to consider an abstract entity, which we can represent only laboriously and confusedly, the source of the strong sentiments which we feel. We cannot explain them to ourselves except by connecting them to some concrete object of whose reality we are vividly aware. Then if the thing itself does not fulfil this condition, it cannot serve as the accepted basis of the sentiments felt, even though it may be what really aroused them. Then some sign takes its place; it is to this that we connect the emotions it excites. It is this which is loved, feared, respected; it is to this that we are grateful; it is for this that we sacrifice ourselves. The soldier who dies for his flag, dies for his country; but as a matter of fact, in his own consciousness, it is the flag that has the first place. It sometimes happens that this even directly determines action. Whether one isolated standard remains in the hands of the enemy or not does not determine the fate of the country, yet the soldier allows himself to be killed to regain it. He loses sight of the fact that the flag is only a sign, and that it has no value in itself, but only brings to mind the reality that it represents; it is treated as if it were this reality itself.
Now the totem is the flag of the clan. It is therefore natural that the impressions aroused by the clan in individual minds--impressions of dependence and of increased vitality--should fix themselves to the idea of the totem rather than that of the clan: for the clan is too complex a reality to be represented clearly in all its complex unity by such rudimentary intelligences. More than that, the primitive does not even see that these impressions come to him from the group. He does not know that the coming together of a number of men associated in the same life results in disengaging new energies, which transform each of them. All that he knows is that he is raised above himself and that he sees a different life from the one he ordinarily leads. However, he must connect these sensations to some external object as their cause. Now what does he see about him? On every side those things which appeal to his senses and strike his imagination are the numerous images of the totem. They are the waninga and the nurtunja, which are symbols of the sacred being. They are churinga and bull-roarers, upon which are generally carved combinations of lines having the same significance. They are the decorations covering the different parts of his body, which are totemic marks. How could this image, repeated everywhere and in all sorts of forms, fail to stand out with exceptional relief in his mind? Placed thus in the centre of the scene, it becomes representative. The sentiments experienced fix themselves upon it, for it is the only concrete object upon which they can fix themselves. It continues to bring them to mind and to evoke them even after the assembly has dissolved, for it survives the assembly, being carved upon the instruments of the cult, upon the sides of rocks, upon bucklers, etc. By it, the emotions experienced are perpetually sustained and revived. Everything happens just as if they inspired them directly. It is still more natural to attribute them to it for, since they are common to the group, they can be associated only with something that is equally common to all. Now the totemic emblem is the only thing satisfying this condition. By definition, it is common to all. During the ceremony, it is the centre of all regards. While generations change, it remains the same; it is the permanent element of the social life. So it is from it that those mysterious forces seem to emanate with which men feel that they are related, and thus they have been led to represent these forces under the form of the animate or inanimate being whose name the clan bears.