Page from an automobile catalog by Cleland, 175
Effective results obtained in a simple way, 178, 179
Inside page and cover of a publication catalog, 180, 181
Title-page and inside page of a museum catalog, 183, 184
Capitals and italic for descriptions, 191
Program cover-page in ecclesiastical style, 200 (insert)
Classic treatment of a church program page, 203
Unconventional treatment of a dance program, 208
The decorative border on a banquet program, 209
A halftone decorative background on a program, 210
The banquet program in the form of a check book, 212
Humorous treatment of titles and odd arrangement, 213
Suggestion for a menu page, introducing a bit of fun, 214 (insert)
Treatment simulating woodcut decoration, 218
The missal style adapted to a menu program, 219
Two pages from an entertainment program, 223, 224
Classic capitals combined with rules, 229 (insert)
Two pages from an announcement folder, 230, 231
Invitation based on inscription plate, 236
Two pages from an announcement circular, 247, 248.
Classic, refined treatment for art and literary purposes, 256
The historic Gothic, or pointed style, 257 (insert)
Strong treatment, the motive of modern origin, 258 (insert)
A striking effect for the college student, 259 (insert)
Modern treatment based upon the Colonial, 260
Daintily appropriate in type-face and illustration, 262
The mission style applied to ticket composition, 263
The ecclesiastical or missal style well adapted, 264
Perhaps Morris would have set a ticket this way, 265
The medieval art worker furnished this motive, 266
Modern application of classic type effects, 267
Patterned after Colonial treatment of title-pages, 268
A dainty, refined effect suited to many occasions, 269
Robust treatment of an outing ticket, 270
The cab ornament dictated the type formation, 271
Treatment that should prevent easy counterfeiting, 272
A large amount of copy conventionally treated, 275 (insert)
Small type for professional stationery, 276 (insert)
Church stationery of the conventional kind, 277 (insert)
A change in style of professional stationery, 278 (insert)
Elaborate border around letter sheet, 279
Conventional treatment of an envelop corner, 305
Harmony of device and typography treatment, 308
The non-stock-ruled type of billhead, 312 (insert)