Telefonica UK Limited, trading as O2 UK (stylised as O₂), is a British telecommunications services provider, headquartered in Slough, England which operates under the O2 brand. It is owned by VMED O2 UK Limited, a 50:50 joint venture between Telefónica and Liberty Global. O2 is the UK's largest mobile network operator, with 23.8 million subscribers as of May 2023.
History
Overview
The company was formed on 7 January 1985 as Cellnet, a 60:40 joint venture between BT Group and Securicor. Cellnet was one of the first two mobile networks in the UK, alongside Vodafone. In 1999, BT acquired Securicor's share of Cellnet and the company was later rebranded as BT Cellnet. In June 2000, BT Cellnet launched the world's first commercial General Packet Radio Service (GPRS) service. The company, together with BT Group's mobile telecommunications businesses in Germany, Ireland and the Netherlands, was part of the BT Wireless division. This was spun off from the BT Group in 2002 to form a new holding company, mmO2 plc, which introduced the new "O2" brand for the businesses. In 2005, mmO2 plc was renamed O2 plc.
O₂ plc was purchased by the Spanish telecommunications company Telefónica in 2006 for £18 billion. Under the terms of the acquisition, Telefónica agreed to retain the "O₂" brand and the company's UK headquarters. O2 plc was renamed Telefónica O₂ Europe in 2007 and then Telefónica Europe plc in 2008, and became the holding company for Telefónica's operations in the UK.
In May 2020, Telefónica reached an agreement with Liberty Global to merge the company with Virgin Media. On 1 June 2021, O2 and Virgin Media formally merged to create Virgin Media O2 as a joint venture between Telefónica and Liberty Global. and structured as a joint venture between Telefónica and Liberty Global.
1985 to 2005
Between 1985 and 1989, John Carrington was the CEO of British Telecom's Mobile Division and the Chairman of Cellnet. It was during this period that Carrington launched Cellnet's first cellular service, following innovative development work by BT Spectrum, who built a chain of cells between London Heathrow and BT Tower in January 1985.
Cellnet was established in 1985 as a joint subsidiary of BTCR, British Telecom Cellular Radio, providing the engineering knowledge, and TSCR, Telecom Securicor Cellular Radio Limited, providing the financial investment, resulting in a 60:40 joint venture between British Telecommunications and Securicor.
The equipment used was primarily a Motorola system designed for the American Advanced Mobile Phone System (AMPS) and had to be adapted for the British system, Total Access Communication (TACS). The system was so unready that the initials that Motorola used to designate the network exchanges, EMX, became popularly known as 'European Motorola Experiment' and the exchanges had to be programmed in machine code loaded by tape. In the early days of the system, mobile calls cost £1 per minute.
After months of rumours and speculation, Peter Bonfield publicly announced on 27 July 1999 that BT had agreed to buy Securicor's 40 per cent share of Cellnet for £3.15 billion. Cellnet had five million customers at the time of its acquisition. The company was rebranded as BT Cellnet in 2000, and it became a part of BT Wireless, a group of companies owned by BT.
BT announced on 3 September 2001 that the BT Wireless business would be spun off from the main group as a newly listed holding company, mmO2 plc, operating under the "O2" brand. Shareholders approved the plan at an extraordinary general meeting on 23 October 2001. BT Cellnet relaunched as "O2" on 18 June 2002, along with other former BT subsidiaries: Esat Digifone in Ireland, Viag Interkom in Germany and Telfort Mobiel in the Netherlands.
The rebranding was supported by a European advertising campaign, which began on 16 April 2002, across all four countries, at a cost of £130 million. The main launch campaign ran from 18 June and was developed by Vallance Carruthers Coleman Priest, working alongside brand consultancy Lambie-Nairn, creators of the "O2" brand identity.
In March 2005, mmO2 restructured its shares and the company was relisted as O2 plc.
Telefónica acquisition
On 30 November 2005, O2 agreed to a takeover by Telefónica, a Spanish telecommunications company, for £17.7 billion (£2 per share) in cash. It went through finally in 2006. According to the merger announcement, O2 retained its name and continued to be based in the United Kingdom, keeping both the brand and the management team. The merger became unconditional on 23 January 2006.