How to tell a story: it is a short question which demands a long answer. The right beginning of the answer depends on a right conception of the thing the question is about; and that naturally reverts to an earlier discussion of the real nature of a story. In that discussion it was stated that a story is a work of art,--a message, as all works of art are.
To tell a story, then, is to pass on the message, to share the work of art. The message may be merely one of humour,--of nonsense, even; works of art range all the way from the "Victory" to a "Dresden Shepherdess," from an "Assumption" to a "Broken Pitcher," and farther. Each has its own place. But whatever its quality, the story-teller is the passer-on, the interpreter, the transmitter. He comes bringing a gift. Always he gives; always he bears a message.
This granted, the first demand of the story-teller is not far to seek. No one can repeat a message he has not heard, or interpret what he does not understand. You cannot give, unless you first possess. The first demand of the story-teller is that he possess. He must _feel_ the story. Whatever the particular quality and appeal of the work of art, from the lightest to the grandest emotion or thought, he must have responded to it, grasped it, felt it intimately, before he can give it out again. Listen, humbly, for the message.
I realise that this has an incongruous sound, when applied to such stories as that of the little pig at the stile or of the greedy cat who ate up man and beast. But, believe me, it does apply even to those. For the transmittable thing in a story is the identifying essence, the characterising savour, the peculiar quality and point of view of the humour, pathos, or interest. Every tale which claims a place in good fiction has this identifying savour and quality, each different from every other. The laugh which echoes one of Seumas McManus's rigmaroles is not the chuckle which follows one of Joel Chandler Harris's anecdotes; the gentle sadness of an Andersen allegory is not the heart-searching tragedy of a tale from the Greek; nor is any one story of an author just like any other of the same making. Each has its personal likeness, its facial expression, as it were.