Bhakti Marga is a spiritual organisation founded by Vishwananda. It views itself standing in the tradition of the Sri Vaishnava sampradaya, into which Vishwananda has been initiated. It represents vishishtadvaita philosophy, translated as "qualified monism". According to it, all souls are a part of God and can reflect him, but are not identical with him. By the end of 2022 Bhakti Marga had around 10,000 followers and between 30 and 50 ashrams worldwide.
Ashrams
Every Bhakti Marga ashram has at least one temple, which in turn often contains several idols representing deities. In addition to various Hindu deities, Vaishnava and non-vaishnava, Babaji and Ramanuja are worshipped as gurus in the main temple in Springen. The main deities in Sri Vaishnava are Narayana and Lakshmi, who are also worshiped in the Bhakti Marga temples. However, many other deities are also worshiped, some of which belong to the Vaishnava pantheon (Radha and Krishna), but some of them do not. This worship of non-vaishnava gurus and deities, like Shiva and Durga, distinguishes Bhakti Marga from other Vaishnava religions, like Shri Vaishnava, or Gaudiya Vaishnava, which is known in western countries mainly through the Hare Krishna movement.
In addition, the ashram in Springen contains a Russian Orthodox chapel, in which there are also relics of Christian saints. It is not uncommon in the syncretistic system of Hinduism for Christ to be viewed as the avatar of Vishnu. However, there are currently no liturgical services in the chapel. Building of the temple has cost more than one million euros. The movement claims to have between 30 and 50 centres or temples worldwide, some of them rather small.
In November 2020 it became known that Bhakti Marga in Kirchheim in the Hersfeld-Rotenburg district of Hesse wants to set up its Hindu Germany center in the area of the Seepark Kirchheim holiday complex, which includes its own lake.
In January 2022 Bhakti Marga purchased a former Catholic Church in West Elmira, New York, the former Our Lady of Lourdes parish, to become its first ashram and temple in America. According to Swami Tulsidas, Bhakti Marga's representative in North America, the main deity in the new ashram will be that of Narasimha, the Hindu man-lion, an Avatar of Vishnu.
Just Love Festival
Since 2015, Bhakti Marga has held a large, multi-day festival in Germany every year, the Just Love Festival, which attracts up to 3,000 visitors. The duration of the festival varies between three and ten days. During the festival, various spiritual music bands from different countries play, mainly bhajans and kirtans, but these can be interpreted differently, so Sanskrit hymns are also being rapped. The event is usually in the summer, the focus of the festival is Guru Purnima, a Hindu festival held every year in honor of the guru, spiritual or academic, on a full moon day. As a supporting program there are exhibitions of arts and crafts, a bazaar, a vegan restaurant, and various teaching lectures and workshops by Bhakti Marga teachers. "Just Love" is also the slogan of Bhakti Marga. It is meant to express the ideal of the movement, which places love at the center of life, love for God, but also love for the guru or the community.
Controversial activities
On December 10, 2016, Bhakti Marga carried out a group chanting at the Mauthausen concentration camp in Austria. Critics accused Bhakti Marga of exploitation and relativization of the holocaust.
On March 17, 2018, Bhakti Marga carried out a group chanting at the Buchenwald concentration camp, which led to protests.